MKT 500 -Assignment 4 IMC and Satisfaction

Assignment 4: IMC and Satisfaction

1. Discuss the company’s advertising strategy and how it aligns with its marketing goals.

2. Determine how the effectiveness of the advertising will be measured.

3. Explain the different promotional strategies that may be used in addition to advertising.

4. Determine the best marketing research approach to measure customer satisfaction with your company’s product/service.

5. Decide how gaps in customer expectations and experiences will be addressed