MKT 500 Assignment 4 IMC and Customer Satisfaction

Question 1: Discuss the company’s advertising strategy and how it aligns with its marketing goals.

Question 2: Discuss how the effectiveness of the advertising will be measured.

Question 3: Discuss the promotional strategies that may be used in addition to advertising.

Question 4: Develop an approach to measuring customer satisfaction with your company’s product/service.

Question 5: Discuss how gaps in customer expectations and experiences will be addressed.