MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper

INDIVIDUAL ASSIGNMENT: Purpose and Value of Integrated Marketing Paper

 Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing. In your paper, investigate a company and determine if the company has an integrated marketing campaign for a product or service they sell. Address the following in your paper:

    If the company has an integrated marketing plan, what value does the plan add?

    If the company doesn’t have an integrated marketing plan, how might the company benefit from having an integrated marketing plan?

Be sure to properly cite your references. If you used an electronic source, include the URL. If you used a printed source please attach a copy of the data to your paper.

Format your paper consistent with APA guidelines.