MKT-498 Target Market

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Write a 1,050- to 1,400-word paper in which you research the current customer base, consumer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service. ****COCA-COLA Co.****

 

Identify the ideal target market for Coca-Cola principal product "Coca-Cola". Include the following:

  • Provide a specific description of the target market, which should be measurable, accessible, sustainable, differentiable, and actionable. 
  • Estimate the size of the market and estimated penetration percentage. 
  • Create an initial marking positioning statement based on your current research. 
  • Provide justification for your answers.
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