MKT 498 Integrated Marketing Strategies

WEEK 1

Individual Purpose and Value of Integrated Marketing Paper

Discussion Question 1

Discussion Question 2

WEEK 2

Individual Marketing Analysis Paper

Discussion Question 1

Discussion Question 2

WEEK 3

Individual Assignment, Target Market Paper

Learning Team Assignment, Competitive Advantage Analysis

Discussion Question 1

Discussion Question 2

WEEK 4

Individual Alternative Marketing Options Paper

Marketing Position Statement Presentation

Discussion Question 1

Discussion Question 2

WEEK 5

Learning Team Assignment, Integrated Marketing Communications Plan and Presentation

Discussion Question 1

Discussion Question 2

Final Exam