MKT 447 Advertising and Creative Strategy

WEEK 1

Individual Advertising Past and Present Paper

Discussion Question 1

Discussion Question 2

WEEK 2

Learning Team Advertising Plan and Creative Brief

Discussion Question 1

Discussion Question 2

WEEK 3

Individual Effective Advertising Planning and Implementation Paper

Discussion Question 1

Discussion Question 2

WEEK 4

Learning Team Advertising, Creative, and Media Strategies Paper

Discussion Question 1

Discussion Question 2

WEEK 5

Individual Assignment, Future Trends in Advertising Paper

Learning Team Assignment, Final Advertising Campaign Presentation

Final Examination