MKT 441 Marketing Research

WEEK 1

Individual Assignment - The Importance of Market Research

WEEK 2

Individual Assignment - Global Market Research Case Study Analysis

Team Assignment - Market Research Implementation Plan Phase 1, Paper 1

Team Assignment - Market Research Implementation Plan Phase 1, Paper 2

Discussion Question 1 and 2

WEEK 3

Individual Assignment - Marketing Research Tools Paper 1

Individual Assignment - Marketing Research Tools Paper 2

Team Assignment - Market Research Implementation Plan Research Tools Paper 1

Team Assignment - Market Research Implementation Plan Research Tools Paper 2

Discussion Question 1 and 2

WEEK 4

Individual Assignment - Measurement Scales Paper

Team Assignment - Market Research Implementation Plan Final Paper 1

Team Assignment - Market Research Implementation Plan Final Paper 2

Team Assignment - Market Research Implementation Plan Presentation 1

Team Assignment - Market Research Implementation Plan Presentation 2

Discussion Question 1 and 2

WEEK 5

Team Assignment - Marketing Strategies Proposal Paper 1

Team Assignment - Marketing Strategies Proposal Paper 2