MKT 441 Importance of marketing research (ORIGINAL paper)

Select one of the following companies:

1.     Ford Motor Company

2.     Coca-Cola

3.     FedEx

4.     Google

5.     Southwest Airlines

6.     Bank of America

7.     CEMEX

8.     YUM Brands

9.     Yahoo

10.  Papa Johns

Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing marketing strategy and tactics for the chosen company. (Continued next page)

Include the following: 

·         Identify the areas where additional market research is needed.

·         Analyze the importance of competitive intelligence and analysis in the development of marketing strategy and tactics for the chosen organization.

Format your paper consistent with APA guidelines.