MKT 431 WEEK 5 Marketing Your Business Paper

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Resources: University Library, Internet

 

Write a 1050- to 1400- word paper that finalizes the major portions of your Marketing plan from Week 2 and Week 4.  Your plan should include a detailed description of the following:

 

Relationship Marketing

  • How will your business incorporate Relationship Marketing into your mix?
    • Networking, Special Events and Customer Reward Programs

 

Advertising and Promotional Activities

  • How will you reach new customers

 

Ethical Marketing

  • Include: How you will insure that your marketing plan will be implemented in an ethical manner. 

 

Format your paper consistent with APA guidelines.

 

Click the Assignment Files tab to submit your assignment.

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