mkt 431 week 5 Ethics and Product Consumption Paper

Resources: University Library, Internet

Select a company with a reputation for ethical business practices.

Write a 1050- to1400-word paper in which you complete the following:

• Evaluate the company’s past performance marketing their product using the six pillars of the marketing code of ethics—honesty, responsibility, caring, respect, fairness, and citizenship.
• Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.

Format your paper consistent with APA guidelines.

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