MKT 431 Week 5 DQ Answers

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1. As an entrepreneur, what are some important advertising channels for a small business? Include examples that illustrate your answer

2. 

a.   What is meant by the term customer lifetime value (CLV)? 

b.   What are some of the critical challenges that might be involved in measuring CLV? 

c.   Why is it critical to measure CLV?

 

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