MKT 431 WEEK 4 Marketing Plan Addition

Resources: University Library, Internet

Write a 875- to1050- word addition to the Marketing Plan your Team started in Week 2.  This portion of your plan should include descriptions of the following:

Distribution Plan

• Include: Details on how customers will buy your product
  • How will you reach your customers?

 Pricing and Positioning                 

• Include: Specifics on your market position relative to your competitors
  • Pricing for your product or service
  • How will your pricing support your position?

 Technology 

• Include: How will you use technology to connect with your customer base?
  • Key areas:  Web Page and Social Media                   

Format your paper consistent with APA guidelines.

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