MKT 431 Week 4 DQ Answers

1. You are opening a new online store selling high-end pet food. At the same time, a person you know opens a similar store but with a storefront. 

a.    How might your distribution channel differ from the person with a brick-and-mortar store? 

b.    Why are these distribution channels different?

2. Think about your current employer or a business that is familiar to you. 

a.    How has technology changed or shaped that business in the last five years? 

b.    What challenges have been presented by these changes?