MKT 431 Week 3 Niche Marketing and Customer Involvement Presentation

Resources: University Library, Internet, and the Virtual Organizations

Create a 7- to 10-slide Microsoft® PowerPoint® presentation on niche marketing and customer involvement for your selected organization. You may use one of the Virtual Organizations for this exercise if you prefer. Include speaker notes for each of the slides. The presentation should explain the following:

• Define and explain value proposition.
• Discuss the value proposition of your business or proposition.
• Explain how they differ from your main competitor.

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