MKT 431 Week 2 DQ Answers

1. How might allowing customers to have input or to creatively use a product create a specific niche for a company?

2. Describe a product or service that you have purchased and identify its Unique Selling Proposition (USP).

a.    Has this product or service been successful?

b.    Why or why not?

c.    As a customer, how would you suggest that the company improve its unique selling proposition?