MKT 431 M3A1 Discussion

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Read the following case study:

Visit Dell and Apple's Web sites and analyze the similarities and differences in how the two computer companies address the items listed below:

  • Price / quality relationship
  • Perceived quality / value
  • Image
  • Product differentiation
  • Reducing consumer's perceived risk. These will include time, money, functionality, and cognitive dissonance / post-purchase evaluation.
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    phyllis young
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