MKT 431 Competitive Analysis Memo

Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.

Write a 750- to 1,050-word memo to your prospective business partners in which you complete the following:

 Describe the results of your competitive analysis.

 Explain the characteristics of the market niche to which the product or service will be targeted.

 Provide your recommendation of brand characteristics that will support the total product’s value.

 Specify the overall value proposition of the total product

 Recommend unique product characteristics that will appeal to the targeted market niche.

Format your paper consistent with APA guidelines.