MKT 431 Business Opportunity Paper

Select an industry from the following list and develop a business idea for that industry:

 Apparel

 Food and Beverage

 Telecommunications

 Home improvement

 Technology

Research the market trends in that industry.

Write a 750- to 1,050-word paper in APA format that identifies your business opportunity. Your paper should include at least three research sources on market trends that support your opportunity.