MKT 421 Week 5 Learning Team Assignment / Marketing Plan Final Paper and Presentation / (NEW)

Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase
II, Paper, Marketing Plan: Week Four (not submitted as an
assignment but part of discussion question)
Use the Marketing Plan Outline listed on the student website as a
guide.
Write a 4,000 to 5,000-word paper integrating your previous Learning
Team assignments, including the Week Four assignment that was
not submitted, into a final Marketing Plan Paper. Address the
following information in your paper:
• Identify the appropriate price strategy that should be used for the
product or service.
• Identify the appropriate place and promotional strategy that
should be used in developing the strategic marketing plan.
• Develop an initial sales promotion schedule.
• Create an advertising plan.
• Identify public relations opportunities for the product or service.
• Analyze the effect of channel management decisions on the
marketing of your selected product or service.
• Select appropriate distribution channels for your product or
service and address costs in terms of placement, shipping, and
middlemen.
• Develop a budget for your plan.
• Identify quantifiable elements that can be used to evaluate,
monitor, and control the effectiveness of your marketing plan.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation
illustrating your Marketing Plan Paper.
Format your paper and presentation consistent with APA guidelines.
Incorporate at least five academic references in your paper.