MKT 421 Week 4 Using Perceptual Maps in Marketing Simulation

Resources: Using Perceptual Maps in Marketing simulation

Complete the simulation, Using Perceptual Maps in Marketing,

located on the student website.

Write a 1,050- to 1,450-word summary in which you address the

following:

For each of the three major phases in the simulation, describe

• The situation

• Your recommended solutions, including why

• Your results

Summarize the different marketing components addressed in

this simulation by answering the following questions:

• What is the relationship between differentiation and

positioning of products or services? Is the repositioning of the

product in the simulation as you had expected it to be?

Explain why or why not.

• What is the effect of the product life cycle on marketing?

What effect did the product life cycle have on the product inthe simulation?

Format your paper consistent with APA guidelines.