MKT 421 Week 4 Team Assignment Strategy and Positioning Paper

Use the same product and organization you identified in your Week 3 Strategy and Positioning Paper.

Write a 1,750- to 2,100-word paper that includes:

• A description of how your marketing efforts and marketing mix will change with each phase in the product life cycle
• The packaging you will use for your product or service and how it will add value
• The appropriate pricing strategy for your product or service and the price you will set at launch
• The channels of distribution you will use to sell your product along with a description of how each channel partner will add value

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research. 

Format your paper consistent with APA guidelines.

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