MKT 421 week 4 individual assignment Blue Ocean Strategy Paper

Write a 700- to 1,050-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: •A description of blue ocean strategy and its importance •A product or service that might be considered a blue ocean move and why •An alternative red ocean move for the same product or service along with the pros and cons of that strategy