MKT 421 Week 4 DQ 1 - 2

MKT 421

Week 4

DQ 1

  What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

DQ 2

   What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?