MKT 421

Week 4

DQ 1

 

  What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

DQ 2

 

   What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

 

 

    • 9 years ago
    MKT 421 Week 4 DQ 1 - 2
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