MKT 421 Week 3 Learning Team Assignment Marketing Plan II

MKT 421 Week 3 Team Assignment - Marketing Plan Phase II

Learning Team Assignment: Marketing Plan: Phase II Resources : University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper.

Write a 1,400- to 1,750-word paper in which you address the following:

o Identify the segmentation criteria that will affect your target market selection. Identify your target market.

o Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.

o Analyze current competitors and define the competitive landscape for your product or service.

Format your paper consistent with APA guidelines