MKT 421 Week 2 Learning Team Assignment / Marketing Plan Phase I (NEW)

Create a new product or service for an existing organization. This
product or service will be the basis for your Marketing Plan Paper.
Obtain your instructor’s approval of your product or service before
beginning this project.
Write a 1,000- to 1,400-word paper that includes the following:
• An overview of the existing organization
• A description of the new product or service
• An explanation of the importance of marketing to your selected
organization’s success
• A SWOT (strengths, weaknesses, opportunities, threats) analysis
on the new product or service
• The marketing research approach you would use to develop the
marketing strategy and tactics for this new product or service
Refer to the Marketing Plan Outline located on the student website
for the general framework of the Marketing Plan.