MKT 421-Marketing Environmental Factors Paper

Environmental Factors Paper (1,050 – 1,400 words) Monday 5pm Find an article published within the last two years that offers an industry forecast of global business conditions for an organization with which you are familiar and evaluate the article concerning environmental factors that affect global and domestic marketing decisions. In your paper, be sure to address the following: Evaluate how the article’s forecasts of high-level global and domestic environmental factors will affect the organization's marketing decisions, how it forecasts of technological change will affect the organization's marketing decisions. Compare the author’s perceived importance of social responsibility and ethics with at least three other alternatives, including your own, Finally, provide a conclusion on the accuracy of the articles forecasts, and identify what else you would look for to support your position in reference to your conclusions.