MKT 421 Marketing

Week 1

Individual Assignment, Favorite Brand Paper

Week 2

Individual Assignment, Marketing Mix Presentation

Individual Assignment, Personal Branding Plan Paper

Week 3

Individual Assignment, Perceptual Map Presentation

Learning Team Assignment, Strategy and Positioning Paper

Week 4

Individual Assignment, Blue Ocean Strategy Paper

Learning Team Assignment, Product, Pricing and Channels Paper

Week 5

Individual Assignment, Map the Supply Chain Paper

Learning Team Assignment, Final Marketing Plan Paper

Learning Team Assignment, Final Marketing Presentation