MKT 421/ Favorite Brand Paper

Write a 750- to 1,000-word paper in which you identify your favorite brand (APPLE, Michael Kors) and explain why it is your favorite. In the paper you should do the following:

■Identify a brand about which you are passionate. ■Explain a minimum of three reasons why you are passionate about this brand. ■Respond to the following questions: ◦Is the company successful in building loyal customer relationships across different groups? ◦Why or why not? ■Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors. Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points. Format your paper consistent with APA guidelines.