MKT-100-2432- W7 Strategic Brief Document

Class :

MKT-100-2432-Intro to Marketing-09/2016

Assignment :

W7 Strategic Brief Document

Category :

Detail :

·         Complete a strategic brief document you have been developing throughout the course by writing/adding (at least 250 words) in the following two sections: Sales Promotional Tools (see the definition in our textbook) and your Rationale for Selections (in other words, why did you choose this strategy?)

·         Write Your Strategic Brief Document (final paper) that includes the following components

o    Competitive advantage (via your Week 1 Paper)

o    Consumer Buying Influences (via your Week 2 Paper)

o    Target market (via your Week 3 Paper)

o    Branding, packaging, and pricing (via your Week 5 Paper)

o    Sales promotional tools

o    Rationale for selections

·         Format your project using the West Writing Style Handbook guidelines.

·         Include a minimum of two sources, which may consist of readings from the University Library, your text, and other selections.