Mini-Project Assignment #2 Strategies of Customer Relationship Management and E-Commerce Purpose of the Assignment: This assignment has a two-fold purpose: 1....

Mini-Project Assignment #2

Strategies of Customer Relationship Management and E-Commerce Purpose of the Assignment: This assignment has a two-fold purpose: 1. To help students better understand Customer Relationship Management (CRM) and the ecommerce strategies via a company’s website. 2. To find out how effectively Customer Relationship Management contribute to e-commerce. Requirements of the Assignment: Visit websites of Dell http://www.dell.com/ and Acer http://www.acer.com/ and identify the following: 1. The major customer-related activities on both websites and how they are supported by information technology. 2. The effective e-commerce and CRM strategies, applications and services on both websites. Write a short report in APA (American Psychology Association) style on the findings of the above items 1 and 2 with appropriate comparison, contrast, and discussion. The report should be word-processed in Times New Roman 12 pt font, with no less than FIVE and no more than SIX double-spaced and numbered pages (with 1” margins on all sides), excluding figures, tables, or illustrations. It should include the following parts (no title page is needed):  Your name and course information  Title of the report  Executive Summary of the report  Main findings with comparison, contrast, and discussion in details  Your comments  Conclusion  References This assignment accounts 10% of your final grade. Grading Criteria: Grades will be based on:  The appropriate content of your report (50%).  The quality, clarity, and concise of your report (50%)