Minh’s data shows that on average only 4.6% of customers were purchasing complementary services available

INSTRUCTIONS:  Read the case in the textbook.  As a team, answer the questions in this spreadsheet, then save and submit the assignment as one Microsoft® Excel® attachment.  Also, submit a 1-paragraph Microsoft®Word document explaining any issues or successes you had in answering these questions.          

          

"Refer to and use the following abbreviations for the problems below:  

     • PS = Public Subscribers

     • AD = Advertisers

     • TC = Telephone Customers

     • ISP = Internet Customers

     • TOT = Total Customers"          


2. Minh’s data shows that on average only 4.6% of customers were purchasing complementary services available within Media Systems. By using his company’s services, Minh was projecting that these percentages would triple across all user groups within 1 year. a) How many customers would that equate to in total for each group?  b) What would be the difference compared to current levels?