Millionaire next door and consumer

Assignment: (Part 2), the following relates to your responses from part 1 of the assignment. Each group will be required to 1) synthesize the responses from the assigned chapters which is chapter 4

Purpose: The intent of the assignment/project is for you to: (1) demonstrate recognition of the applicability of consumer behavior concepts and theories to real world scenarios and/or circumstances and (2) demonstrate the ability to use critical thinking skills to synthesize information into one cohesive presentation.  In addition, the project serves to meet the following course objectives as outlined in the course syllabus: 1e) our students will produce professional quality business documents. And1f) our students will deliver professional quality business presentations.