" Micro-Markting vs Macro markting"

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" Micro-Markting vs Macro markting" 
-Between #5 - #7 pages required (not including "title" and Reference" pages 
-A minimum of #3 outside resources, plus textbook, required utilize "direct quotes" and key examples to support your statement. 
-Define the difference between each.
-Give organizational examples ( domestic & international ) 
-Identify their impact on business 
-dentify their impact on society 
identify environmental elements that affect their marketing strategies and impact (i.e.: economical, political/Legal technological, Competition, Ethics, Cultural/Social, etc.).
-Any other applications you deem relevant.
textbook : BASIC MARKETING: A Marketing Strategy Planning Approach
 
    • 8 years ago
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