MGT492: Strategic Mgmt for the Mult Enterprise Capstone

Foreign Markets

Due Friday, July 24th, 2015

Once a strategic focus is decided, the selection of the means of transferring a company’s competitive advantage becomes an essential choice – does a multinational company use licensing, exports, wholly-owned subsidiaries, joint venture, direct investment, partnership, or alliance to enter new markets? Or, could it be a mix of all these?

In a two to three page research paper in APA style, compare and contrast when it would be advantageous, and disadvantageous, to enter a foreign market under the methods listed above (licenses, exports, etc.).  Be sure to:

• Define and explain each method.
• Detail when it would be advantageous, and disadvantageous, to utilize each of the methods.
• Offer an example of a multinational company who utilizes each method and explain if you believe it is the most or least appropriate method to utilize for that company given their product or service.

Note that some of the information related to this project may not be readily available in course materials, requiring you to research contemporary management trends in the public sector. At least two outside scholarly resources are required, including a minimum of one from the Ashford Online Library.