MGT306 Week 6 Individual Assignment Strategic Management

Individual Assignment

Unit: MGT306 – Strategic Management

Submission Date: 5.00 pm, Friday, Week 6

Total Marks: The assignment is worth 20% of the total unit marks.

Instructions:

1. Students are required to cover all stated requirements.

2. Your answer must be submitted via Turnitin.

3. You need to support your answers with appropriate Harvard or APA style references.

4. The Business plan should not be more than 2,000 words, excluding table of contents, references and cover sheet.

5. Only include information in your appendixes that has been directly referred to in the body of your document.

Assignment Task

Assume, you are planning to start up a business of your choice. Please prepare a 5 year business plan with following headings

Executive Summary

Business Environment

Vision, Mission and goals

Products and services

Business, organisation and finance structures

Strength, Weaknesses, Opportunities and Threat (SWOT) analysis

Premises, plant and equipment

Information systems and telecommunications

Intellectual property, licences and memberships Insurances

Goals, milestones, strategies

Goals and milestones

Marketing

Sales

Customer management and retention

Pricing

Suitable business strategy

Business competition

The industry

Target market

Market competition

Influence of Five forces

Financial forecasts

Set-up costs

Profit and loss forecast

Cash flow forecast

Balance sheet forecast

Break-even analysis

You should aim to include a minimum of 6 references (more is better), of which some should be peer-reviewed academic journals. However, this is a short assignment, with a real-world focus, so extensive referencing is not required.

The following guidelines are to assist you with presentation and layout:

• Cover page should include name, student number, unit number, unit name, assessment number, assessment name, and date

• Use Arial, Calibri, or Tahoma, 12 pt font

• Double spacing

• Double justification of text

• Headers and footers on all pages other than the cover page – headers and footers should contain your name and student number, the unit number and name, and a page number

If you have any questions about the assignment, ask your lecturer, or email [email protected]

Ian Dunbar, March 2017

MGT306 Individual Assignment Rubric