MGT 660 Capstone Project Overview

Creation of a market entry plan,

or creation of a market expansion plan,

or an M&A plan

1.  Overview

Describe briefly the context and your organization (500 word maximum).

a)    Articulate the vision, mission, and strategy of your organization (or business unit or division).

b)    What are the sources of competitive advantage?

c)     What is the business opportunity?

Must be in APA format