MGT 598 Environmental Scan Paper

Paper should bea 1,050- to 1,400-word with the following"

·         Research and describe the internal and external environments of 2 to 3 real-world companies using an environmental scan.

·         Determine what competitive advantages each company has and what strategies each company is using.

o    How does each company create value and sustain competitive advantage through business strategy?

o    What measurement guidelines is each company using to verify its strategic effectiveness?

o    How effective are the measurement guidelines that each company is using?