MGT 541 SWOT and Environmental Analysis

MGT 541 SWOT and Environmental Analysis

MGT 541 SWOT and Environmental Analysis

Overview of the Soltuion

Company- Subway^®

INTRODUCTION:

SUBWAY PRODUCTS:

SWOT ANALYSIS:

Strengths

Weaknesses:

Opportunities

Threats

EXTERNAL ENVIRONMENT:

THE POLITICAL ENVIRONMENT:

THE ECONOMIC ENVIRONMENT:

THE SOCIAL ENVIRONMENT:

THE TECHNOLOGICAL ENVIRONMENT:

Demographical environment:

RECOMMENDATIONS:

CONCLUSION:

REFERENCES:

1.      Explore Our World, www.subway.com.

2.      Subway Timeline, Doctor’s Associates Inc. Retrieved on December 29, 2012

3.      http://www.subway.com/ContactUs/StudentGuideEdits.pdf August 24, 2012.

4.      http://ahan-analytics.drduru.com/thoughtblog/2009/11/11/analytic-lessons-from-subway-5footlong-promotion/ August 27, 2012).

5.      Why Fast Food is on a roll. The Daily Sun, January 18, 2012

            http://www.thesun.co.uk/sol/homepage/features/4068586/Why-fast-food-is-on-a-roll         in-the-            UK.html#ixzz2SPOSyBiL

6.      Kaputa, C. 2006. U R a brand: how smart people brand themselves for business success. s. l.: Davies-Black Publishing. ISBN 0891062130, 9780891062134

7.      From the official Subway UK website; History, http://www.subway.co.uk/media/history.aspx

8.      Why Subway Is "The Biggest Problem In Franchising" That's the assessment of a congressional staffer who studied the industry. Founder Fred DeLuca's unique approach to the sandwich business has brought him staggering wealth--and big troubles, Richard Behar, March 16, 1998, CNNmoney.

http://money.cnn.com/magazines/fortune/fortune_archive/1998/03/16/239302/

9.      Cadle, J. et al. (2010) Glossary. In: D. Paul, D. Yeates & J. Cadle, eds. Business Analysis. 2nd ed. Swindon: British Informatics Society Limited, p. xxiii.

10.  Subway Employment policy, 31-08-2010.

11.  Subway Social Responsibility, 2011.

12.  Ilan Alon, I. 2006. Service franchising: a global perspective. illustrated ed. s. l.: Springer. ISBN 0387281827, 9780387281827

13.  https://subcard.subway.co.uk/cardholder/home_uk.html

14.  http://www.mobilewebsitesubmit.com/design/site/page/Subway

15.    CIA The World Fact book, April 15,2013

APPENDIX:

1)      Diversity, Our people our communication, 2011.

This shows the diversity in employees and franchisees of Subway business around the globe.  

ü  Nearly 30% employ staff who are aged 62 or older

ü  Nearly 80% of franchisees indicated that they employ members of minority groups in their restaurants

ü  More than 25% of franchisees said that members of minority groups make-up 50-100% of their staffs

ü  98% of franchisees employ women in their restaurants

ü  More than 78% of responding franchisees indicated that 50-100% of their employees are women

ü  66% of respondents said that their Subway restaurants are "family-operated" businesses