MGT 498 Week 3 Individual Assignment Environmental Scan Paper

·  Write a 1050- to 1400-word paper in which you complete the following:

o  Research and describe the internal and external environments of 2 to 3 real-world companies using an environmental scan.

o  Determine what competitive advantages each company has and what strategies each company is using.

·  How does each company create value and sustain competitive advantage through business strategy?

·  What measurement guidelines is each company using to verify its strategic effectiveness?

·  How effective are the measurement guidelines that each company is using?