MGT 4670 Executive Leadership ( Brenda)

Brenda is the director of claims processing in a business process of outsourcing company
that specializes in taking care of the payroll and benefits administration for small- and
mid-size companies. Her manager, the CEO, has told Brenda that her leadership skills are
satisfactory, but it would be better if she had a bigger impact on the employees in her area
or responsibility. “Touch their lives more; be a bigger influence,” the CEO told Brenda.
“It’s up to you to figure out how.”
In thinking about potential tactics, Brenda though of having a bigger impact on her direct
reports, as well as other members of the company, by sending them encouraging tweets.
Brenda reflected, “Using twitter, I can spend about thirty minutes per night developing
the type of positive relationships it would take days and hours to do with lunch and coffee
breaks.”
Two days later, Brenda began her twitter campaign. Much to her comfort, she found that
most people in her target group had accounts. Some of brenda’s tweets were as follows.

MGT 4670– Executive Leadership
Case Study Instructions
Instructions:
There will be five case studies (listed below) completed in the course. The goal of the
case study assignments are to strategically evaluate the student’s knowledge on a variety
of topics covered in the text by use of a “real-world” scenario. Since the cases used in the
course are brief in nature the student must answer each of the questions at the end of the
case study with theories and concepts from the textbook in mind. The case study
assignments are to be completed individually by the student, no group work is allowed. It
is mandatory that the answers to the case studies questions exhibit critical thinking and
theoretical rationale. The page length for each of the case studies will range between 3
and 5 pages depending on the case details. The content of the written work in the case
studies should be free of grammatical and spelling errors and commensurate with college
level scholarship and critical thinking skills. Each assignment should include a title page
and a reference page (if sources are used – not a requirement, but allowed). The title page
and reference page do not count toward the minimum page requirement of 3 pages of
body. The paper should fully comply to APA format (6th edition). The rubric provided
below will be used to grade each case study.

Case Study Grading Rubric:
Competency
Application of
leadership
concepts

Unacceptable

1.

Weight = 20%
Applies knowledge
with little consistency
or accuracy

2. Seeks basic
alternative solutions

Acceptable

1.

Weight = 28%
Applies knowledge
with some degree of
accuracy

2. Seeks relevant
solutions for problem

Excellent

1.

Weight = 33.3%
Applies knowledge
consistently and
accurately

2. Seeks extensive
solutions for problem

3. Applies procedures
and concepts to
familiar tasks with
limited accuracy but
not to unfamiliar tasks
Analysis of
leadership
concepts

1. Draws conclusions
with difficulty

3. Applies procedures 3. Applies procedures and
and concepts to
familiar tasks but
might have difficulty
with unfamiliar tasks

1. Draws conclusions
with minimal difficulty

2. Distinguishes relevant 2. Distinguishes
from irrelevant
information with
difficulty

relevant from
irrelevant information
with minimal difficulty

concepts to familiar and
unfamiliar tasks

1. Draws well-reasoned
conclusions
consistently

2. Distinguishes relevant
from irrelevant
information easily

3. Breaks down theories 3. Breaks down theories 3. Breaks down theories
and arguments into
their elements with
difficulty

and arguments into
their elements with
minimal difficulty

and arguments into
their elements with
accuracy

4. Demonstrates minimal 4. Demonstrates some 4. Demonstrates
awareness of one’s or
another’s biases,
assumptions or values
Synthesis of
leadership
concepts

awareness of one’s
or another’s biases,
assumptions or
values

1. Draws inconsistent or 1. Draws
incomplete
generalizations

2. Generates new ideas
from existing
information
inaccurately or
inconsistently

3. Integrates relevant
knowledge from
diverse perspectives
with little depth

generalizations that
are partially
consistent

2. Generates new ideas
from existing
information with
some accuracy or
consistency

3. Integrates relevant
knowledge from
diverse perspectives
with some depth

awareness of one’s or
another’s biases,
assumptions or values

1. Draws generalizations
that are consistent and
supportable

2. Generates new ideas
from existing
information with
accuracy and
consistency

3. Integrates relevant
knowledge from diverse
perspectives with depth
and breadth