MGT 4027 Week 5 Assignment 2, Case Study—Marketing Strategy Outline

To extend its international presence, Whipkey International has formed an expansion strategy focused on acquiring other like enterprises outside the European region. Whipkey is a subsidiary of a publicly owned parent company, and is based in Amsterdam, where it enjoys an established brand name and reputation.

As part of its globalization strategy, Whipkey acquired Cloudcall Resorts Incorporated, based in Kyoto, Japan. Both hotel enterprises share common business values and excellent reputation, and they offer luxury accommodations for local professionals and international business travelers.