MGMT422

Library Research Assignment

Using the library, Internet, or any other available resources, to define the term innovation. Then, research what you think is an example of an innovative product or service. Include the following within your discussion:

• What is your product, and why do you feel the product you have selected is innovative within its industry?
• How was the product introduced to the market, and which approach was used—entrepreneurship or intrapreneurship?
• What were the advantages or disadvantages resulting from using the particular approach?
• What were the challenges faced in bringing the innovation to market?