MGMT325 Analytical Report: Tour Report for Fall Vacation

As a tour coordinator for Covington International Travel, you have to plan vacation travel tours and promote them. The tours are usually made by charter flight to reduce travel costs. Before you can promote a tour, you must submit a report to Joseph Covington, Vice President, for consideration by the Executive Committee. Once approval for a tour is given, you then work out the details of specific dates, travel itinerary, meal and hotel arrangements, and final costs. In planning for the upcoming 2012 fall vacation tour season, you’ve conducted a study in which you surveyed a selected list of former tour clients about their desires for fall vacation tours. The survey will help in establishing interest in tours and the broad guidelines for specific travel. For the upcoming fall tour season, a tour of the Far East has been proposed. As result, you sent questionnaires (by mail) to 600 former tour clients, with 300 responding. A cover letter explained the purpose of the survey and was accompanied by a pre-addressed, stamped envelope. The tabulated results of that survey follow.

For a tour of the Far East, when would you prefer to leave?

Early Fall – 40

Mid-Fall – 196

Late Fall - 64

What cities could you prefer to visit? (Could check more than one)

Bangkok: 291

Hong Kong: 275

Manila: 214

Osaka: 136

Seoul: 162

Singapore: 238

Tokyo: 264

What price range would be most acceptable for the tour visualized in tour responses?

Assignment Directions:

Prepare an analytical report addressed to Joseph Covington, Vice President

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