Week 1
TCOs A, B, C The Beginning | Chapter 1: Starting the Process
Chapter 2: Getting Your Plan Started
Chapter 22: Time-Saving Tips | Assignment: - Select teams
- Team charter (includes Business Plan topic) due
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Week 2
TCO C The Problem and Answer | Chapter 2: Getting Your Plan Started
Chapter 3: Making Your Plan Compelling
Chapter 5: Company Description | Assignment: - Research of the week: The Problem & Answer
- Create mission, vision, and values statement
- Individual assignment due
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Week 3
TCO C Industry Analysis | Chapter 6: Industry Analysis & Trends
Chapter 8: The Competition
Chapter 9: Strategic Position & Risk Assessment | Assignment: - Research of the Week: The Marketing Plan
- Industry Analysis due
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Week 4
TCOs B, F The Marketing Plan | Chapter 7: Target Market
Chapter 10: Marketing Plan & Sales Strategy
Chapter 14: Social Responsibility & Sustainability | Assignment: - Research of the week: the Operations Plan
- Marketing Plan due
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Week 5
TCOs E, G, J The Operations Plan |
Chapter 11: Operations
Chapter 12: Technology Plan
Chapter 13: Management & Organization
| Assignment: - Research of the Week: the Financial Plan
- Operations Plan due
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Week 6
TCOs H, I, J The Financial Plan | Chapter 16: The Financials
Chapter 19: Looking for Money | - Polish work completed to date
- Financial Plan due
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Week 7
TCOs A, D The Pitch | Chapter 4: The Executive Summary
Chapter 15: Development, Milestones & Exit Plan
Chapter 17: The Plan's Appendix
Chapter 18: Preparing, Presenting & Sending Out Your Plan | Assignment: - Create exit strategies for Business Plan
- Prepare and practice Presentation
- Create Executive Summary
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Week 8
All TCOs/Topics The Finish | None | Assignment: - Present the Business Plan
- Final Business Plan due
- Submit Peer Review
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12 years ago
mgmt_600_entire_course_week_1_-_8.zip
