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Media Research - area of study

Find two current research studies (2013-present) on one of the following topics:
* Media & the Environment
* Social Media
* Media & Politics

For example, here is a research study published in a scholarly journal:http://www.researchgate.net/profile/Leigh_Raymond/publication/272524477_Framing_partisan_predispositions_and_public_opinion_on_climate_change/links/55228b540cf2a2d9e1456950.pdf

Briefly discuss each study. Why were you interested in this area of study? Are the studies you found Effects Studies, Gratifications Studies, or other? What theories/concepts are discussed in the studies? If you were doing research in this area, what kind of research study would you conduct?

Leave in-text citations. At the end of your response leave an APA style Reference List of your two websites. Review the APA Style guidelines under Course Home.

• EFFECTS STUDIES: studying the ways mass media affect how audiences think and behave; studying the impact and effects of media on societyhttp://en.wikipedia.org/wiki/Media_influence
• GRATIFICATION STUDIES: uses & gratifications studies; understanding why people actively seek out specific media outlets and content to satisfy needshttp://en.wikipedia.org/wiki/Uses_and_gratifications_theory

(450 minimum word count)
place your word count in parenthesis at the end of your response

Media Research Survey Activity

Complete Activity #5 in the Media Research chapter (iBook or PDF) and post your answers and calculations for questions 1-4 below.
Do not use my same questions. Be creative.

Media Research Activity
(for iBook Activity #5)

For this survey, do a quantitative Gratifications Study (ex. Internet use) or a quantitative Effects Study (ex. effects of videogame violence).

1) Develop 4 survey questions related to your study.
Use the "Never, Rarely, Sometimes, Often, and Always" scale for every question.
Give examples for each question.
(See my sample survey questions below.)

2) Give your survey to 5 people in person or online. (This is your sample group.)

3) Find the average of each question; see below for sample calculations.

4) Results Analysis: Discuss your results based on the average for each question.
-----------------------------------------------------------------------------------------------------------------------

More Info:

Because this is a quantitative research project, you must be able to quantify your variables and results. Do not ask open-ended questions. (See my two sample questions below as examples.) Never, Rarely, Sometimes, Often, and Always can be given numerical values such as Never="0," Rarely="1," Sometimes="2," etc. Use the "Never, Rarely, Sometimes, Often, and Always" paradigm for every question you ask.

My Sample Survey Questions (Internet Use)

1. Do you use the Internet for email (ex: Gmail, Yahoo! mail, etc.)?
Never    Rarely   Sometimes   Often    Always

2. Do you use the Internet to trade or buy stocks (ex: Etrade.com, Scottrade.com, etc.)?
Never    Rarely   Sometimes   Often    Always

3. Do you use the Internet to purchase items (ex: ebay.com, Amazon.com, etc.)?
Never    Rarely   Sometimes   Often    Always

4. Do you use the Internet for social media (ex: Facebook.com, Linkedin.com, etc.)?
Never    Rarely   Sometimes   Often    Always

Scale: Never=0, Rarely=1, Sometimes=2, Often=3, and Always=4

Sample Calculations

N (0)

R (1)

ST (2)

O (3)

A (4)

avg.

0 (0)

1 (3)

4 (16)

3+16/5 = 3.8

1 (0)

2 (2)

1 (2)

0 (0)

1 (4)

2+2+4/5 = 1.6

0 (0)

1 (2)

1 (3)

3 (12)

2+3+12/5 = 3.4

1 (0)

1 (1)

0 (0)

3 (12)

1+12/5 = 2.6

How to do the above calculations...
It is simple multiplication. For question #1 about email, 1 person said Often and 4 people said Always.

Often is given a weight of 3 and Always is given a weight of 4.

So you would multiply 1X3 and 4x4. That is 3+16 then divide by the sample group # which is 5 for this survey.

That means your average for question #1 is 3.8 (...that is very close to 4...and 4 means Always).

Make sense? :)

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