McDonald’s Environmental Factors

McDonald’s Environmental Factors

The influence of global economic interdependence and the effect of trade practices and agreements

Select an organization with which you are familiar that conducts both domestic and global marketing (A U.S. Company).

Write a 800 to 1,000-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions:

·  Analyze the influence of global economic interdependence and the effect of trade practices and agreements.

·  Examine the importance of demographics and physical infrastructure.

·  Analyze the influence of cultural differences.

·  Examine the importance of social responsibility and ethics versus legal obligations.

·  Analyze the effect of political systems and the influence of international relations.

·  Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation.

·  Explain the effect of technology.