McDonald's Thesis
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You should recall the attention given to building business analytical decision making, critical thinking, and problem-solving skills.
Prepare a final paper to prospective investors based on the work you have done to date in this course. In this course you have identified the major mission, vision, and goals; you know the stakeholders; you looked at the organization from a SWOT perspective; and you know what challenges the company faces. What do investors need to know based on your analysis?
In this paper, your ability to think critically and provide insightful analysis is the key. You do not want to just "rubber stamp" the organization and say they are doing great; you want to identify specific areas where they fall short as well as where they do very well. Organize your paper for clarity and document any outside resources.
This paper should include:
An introduction stating the thesis, position, or central theme of your paper, a main body focusing on the key assignment specifications, and a conclusion concisely stating the main points of your analysis and the conclusions you reached. 5 pages.
Document your sources and provide in-text citations whenever you use information obtained from a background reading or other outside source, as well as a separate reference list at the end of the paper.
Strategy formulation takes place at three different levels:
Corporate Level: Concerned with the selection and management of a portfolio of businesses in which your company should compete.
Business Level: Concerned with developing and sustaining a competitive advantage for the products/services the business produces.
Functional Level: Concerned with the development and coordination of resources at the operating level.
In formulating a strategy, which will then influence the day-to-day choices made by the firm in pursuit of its mission, the organization must:
Take into account their resources and capabilities
Accommodate the restrictions and opportunities imposed by the environment
Integrate knowledge of strategy and organizational architecture
Although companies seem to follow an endless variety of different strategies, in truth, there are only a handful of generic strategies - though the choices of how to implement them may indeed be endless. To learn about the role of the basic four types of strategy in building a competitive advantage read:
Tutor2u.net (2011). Competitive advantage. Retrieved, from: http://www.tutor2u.net/business/strategy/competitive_advantage.htm
The key to organizational viability and growth is to stake out a position that is:
Less vulnerable to attack from competitors, both established and new, and
Less vulnerable to erosion from the direction of customers, suppliers, and substitute products/services.
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