MBA CAPSTONE UNIT 3 FOR LADY HAWKINS

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Activity Instructions

For this assignment, complete the Preliminary Capstone Prospectus as described in the MBA Capstone Project Guidelines document given in the resources. Examples of this proposal are located in Appendices A and B of this document. Please use the Appendix A as a template for this assignment. Be sure to review the Preliminary Capstone Proposal – Individual Scoring Guide to self-assess your paper prior to submission. Submit your proposal as a Word document to this assignment.

Instructions:

Element	Description
Target Organization	Identify the organization that will be the setting or focus of the project.
Brief Project Description	Describe the project in sufficient detail that the instructor can get a good understanding of what you propose to do.
Access and Data Availability	Describe what access you have to this organization and your sources of data.
Program Outcomes
Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.	Describe how the proposed project will enable you to demonstrate your achievement of this outcome.
Integrate information across disciplines and from differing perspectives.	Describe how the proposed project will enable you to demonstrate your achievement of this outcome.
Lead and collaborate in virtual, global, and culturally diverse environments.	Describe how the proposed project will enable you to demonstrate your achievement of this outcome.
Integrate principles of ethics and integrity into business decisions.	Describe how the proposed pr

Previous Assignment:

Apple Inc. has had a glamorous past, rising to become one of the most accomplished companies in the world. As at 2015, the company was valued at $ 714 billion, making it one of the most profitable companies of all time with one of the most valuable brands in history (Forbes, 2015). To achieve the mark, the company has had several enabling factors that have been instrumental in catapulting it to the top spot. A visionary leadership that prepared the company for future growth, an ambitious marketing strategy and the belief in delivering value for money are some of the core attributes that propelled the company towards attainment of the current feat. This capstone project seeks to investigate and model the way the different factors that combined to enable the success of the company.

The choice of the project was largely influenced by the unique model adopted by the Apple founder, Steve Jobs, to create a great business model that outlived him and the overall need for today’s and future business owners to learn from him. The need to understand his vision, management style, the model of product, marketing style and the overall journey to profitability is critical for the current and prospective business owners. In the same context, the project seeks to outline the stages of growth of the company, with a particular keen emphasis on the mistakes made by the company, how they affected the company managed to pull a turnaround.

The project entails an analysis of the above contexts, modeling of statistics and analysis of scenarios in the scenario above. The discussion of the overall undertook by the company will precede, before breakdown of the contributors to success, the failures and any other component that shaped the company’s future prospects. The final project’s deliverables will be a report entailing all the above.

References

Forbes,. (2015). Apple on the Forbes World's Most Valuable Brands List. Retrieved 21 May 2016, from http://www.forbes.com/companies/apple/