MBA 5501 Marketing plan

The only assignment I need completed is for Unit VIII Scholarly Activity. I have completed all of the other one. The requirement is to please use scenario 5 for the Arimount Company. 

Marketing Plan

Throughout this course you will compile a comprehensive marketing plan using one of the product scenarios below (note you will use the same scenario throughout the course). Submissions will be completed in units II, IV, VI, and VIII whichtogether will comprise a full marketing plan. The general overview is as follows:Unit II: Company Overview & Market Research· Overview of Company· Market Research Strategies· Analyzing Macro-environment-PEST AnalysisMBA 5501, Advanced Marketing 5Unit IV: Situation Analysis· Segmentation & Target Market Analysis· Competitive Analysis· SWOT AnalysisUnit VI: Marketing Strategy· Product Strategies· Place Strategies· Pricing Strategies· Promotional StrategiesUnit VIII: Global & Financial/Control· Global Opportunities· Financial Analysis· Measurement/ControlScenarios to choose from (remember that you will select one and use it for all four submissions):1. Caninantics is a start-up company that has created a new dog food dispensing product that will open canned dogfood, dump the food into the dog bowl, and dispense the can. The company wants to start marketing this productand subsequently branch into other canine accessories by the end of this year.2. Twilight, a start-up company, has contemplated an opportunity with the Baby Boomer generation entering theretirement stage of their lives. As this generation has paved the way for many new businesses over the years,Twilight believes there is yet another opportunity to serve this generation. The service would be a consultingservice providing information for active seniors, 55-plus, partial assistance, and full care. This service wouldinvolve not only housing but also a host of information related to enjoying this period of their lives. Twilight wouldlike to build a profitable business model that is able to serve these customers.3. IT Today is a start-up company that is interested in providing technological assistance to the average consumerthat is interested in all the newest technological gadgets (smartphone, tablet, laptops, printers) but does notnecessarily have the time or background to maintain their operation. IT Today would like to provide 24/7technological assistance as well as assistance in networking. The company goal is to put together this businesswith the end result of a profitable business model.4. Athletics Supreme is a company that has been in business about 10 years selling a variety of athletic equipment.They have observed the growing interest in sportswear and would like to expand their product offering to includea line of sportswear and possibly other related lines. Their goal is to provide their customers with “one-stop”shopping opportunities, maintain their brand identity, and still maintain a profit.5. Arimount is a well-known beauty and grooming company that has been in the industry for about 20 years. Theywould like to launch a new deodorant product. The company’s development and research department hascreated a new chemical that will allow deodorants to work for up to five days—even after showering. Thecompany is interested in increasing their overall market share with the introduction of this innovative product.6. Travel Today, a well-known travel agency that has been serving customers for 25 years, has experienced a slowdownof business over the last five years. They are of the belief that the internet has enabled customers to planand book their own vacations. Their business development department has begun researching possible alternative new product/service offerings with the idea of re-capturing some of their lost customers.