A+ material for SBE440, includes all weeks material (except week 1 assignment), got A+ in this course
SmartHatWeek, TCOs, and Topics | Readings and Class Preparation | Activities and Assignments |
Week 1 Why plan? And How to Screen Business Ideas | Chapter 1 – Why Plan? Chapter 2 – Developing and Screening Business Ideas | Assignment – Screening Analysis Graded Discussion Questions |
Week 2 Industry Analysis, Competition, and Feasibility of Business Idea | Chapter 3 – Feasibility Analysis Chapter 4 – Introductory Material: Executive Summary and description of the Business Chapter 5 – Industry Analysis | Assignments – Full Feasibility Analysis and Script for a 60 Second Elevator Pitch Graded Discussion Questions |
Week 3 Market Analysis, Market Segmentation, and The Marketing Plan | Chapter 6 – Market Analysis Chapter 7 – Marketing Plan | Assignment – Marketing and Sales Plan Graded Discussion Questions |
Week 4 Legal Status of Business, Management Team, and Organizational Structure | Chapter 8 – Management Team and Company Structure | Assignment – Management Structure Course Project – Draft of Plan to Date Graded Discussion Questions |
Week 5 Operations Plan and Product and Service Development Plan | Chapter 9 – Operations Plan and Product (or Service) Design and Development Plan | Assignment – Business Operations Plan Graded Discussion Questions |
Week 6 Financial and Accounting Statements and Projections | Chapter 10 – Financial and Accounting Statements and Projections | Assignment – Cash Flow Analysis and Exit Strategy Graded Discussion Questions |
Week 7 Putting it all Together | Chapter 11 – Presenting the Plan With Confidence | Course Project – Completed Business Plan Graded Discussion Questions |
Week 8 Final Assignment | 15 Minute PowerPoint Script and Slides | |
13 years ago
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sbe440_complete_course.zip
